For many of us Inbound can be overwhelming . . . in the old days there used to be a Partner track for the whole of Inbound but now there is a half day dedicated to agency specific topics and then the full event for another 2 and a half days.

You can look up the agenda here - Partner Day Agenda

The agenda for Inbound this year has been divided up into four tracks.

.Marketing, Sales & Business Development, Growth & Acquisition Marketing & AI & Innovation.

Here are the ones I would recommend for agencies to attend. 

Marketing

Preparing for the AI Boom: The Perspective of a Futurist with SINEAD BOVELL (Founder, WAYE)

Dubbed “the A.I. educator for the non-nerds” by Vogue, Sinead Bovell is “changing the narrative of who should be talking tech.” Get her straightforward take on technology and the future and explore the exciting possibilities *and* concerns of an emerging AI-powered future.

B2B to B2C Marketing Revamp: Campaigns & SEO with ANDREW WARDEN (Chief Marketing Officer, Semrush)

If you’re tired of using the same old B2B approach for your marketing campaigns, Andrew Warden reveals actionable tactics and insights to effectively transfer your B2B strategy.

Meetup: Marketing School Podcast Fans at INBOUND with ERIC SIU (Founder, Single Grain) and NEIL PATEL (Co-founder, NP Digital)

Are you a fan of Marketing School with Neil Patel and Eric Siu? Do you geek out on the latest marketing tips, tricks, and trends? Meet with fellow marketers and fans and members of the Marketing School team to make connections and swap ideas! *Reservation is required.

Download the full Marketing Agenda here

Sales & Business Development

Fueling Focus and Creativity with ANDREW HUBERMAN (Neurobiology Professor and Host,

Huberman Lab Podcast) A conversation with Andrew Huberman exploring the power of intense focus, mindfulness, and rest to fuel creativity and strengthen the culture of a team.

Building a Winning Channel Sales Strategy and Team with MICHELLE BENFER (SVP Sales, HubSpot) and PATRICK BIDDISCOMBE (CEO, New Breed)

The growth of the HubSpot ecosystem is rapidly pushing channel sales to the forefront of overall sales strategy. Discover how to build a successful channel sales motion — including organization design, marketing strategy, sales rep upskilling, compensation, and change management.

6 No-BS Reasons Why Your Sales Enablement Strategy Sucks with GEORGE B. THOMAS (Owner and HubSpot Helper, George B. Thomas, LLC)

You know sales enablement is more critical than ever to the immediate health and future success of your company. In this radically candid, results-focused session, you’ll walk away knowing exactly how your sales enablement strategy is failing (and why). Join and get equipped with the agile, revenuegenerating sales enablement strategy that you’ve been searching for. *Reservation is required.

Download the full Sales & Business Development Agenda here

Growth & Acquisition Marketing

Marketing Revolution: How to Win When Everyone Is Using AI with NEIL PATEL (Co-founder, NP Digital)

Everyone is talking about AI and how to use it. Join this session to break down a different way to think about marketing in a cheaper and faster way, especially with SEO. Learn a new strategy to generate traffic that doesn’t rely on content creation. Discover how to build a brand and community without relying on social channels.

Discovery to Sales in One Click With Social Commerce with SANDIE HAWKINS (GM of US e-Commerce, TikTok)

Social commerce is quickly becoming the shopping standard for consumers worldwide. TikTok is leading the way, where viewers already discover, consider, and purchase directly on the platform. Discover how you can tap into the “shoppertainment” economy.

Why International Marketing Is Your Growth Superpower with SUNIL DESAI (Vice President, Brand Marketing; HubSpot), KAT WARBOYS (APAC Marketing Director; HubSpot), and SUSANNE RÖNNQVIST AHMADI (VP, International Marketing; HubSpot)

Global expansion is often the next step for a brand, but how should leaders think about scaling marketing orgs and how to structure it? This panel of global marketing leaders will debate around hiring, where to make your international marketing bets, why content localization is more than translation, and where and how to navigate your biggest friction points with your global colleagues. *Reservation is required.

Download the Growth & Acquisition Marketing Agenda here

AI & Innovation 

Focus on the Future: Navigating the Next Decade with STEVEN BARTLETT (Entrepreneur, Investor, Bestselling Author, and Host of Europe’s no. 1 podcast “The Diary of a CEO”)

A fireside chat with Steven Bartlett on his big bets on upcoming trends and how businesses can stay

The AI Advantage: AI Tools for Writers Workshop with DALE BERTRAND (President, Fire&Spark) In 2023,

AI writing tools can be powerful assistants to writers when generating ideas, researching topics, and increasing writing efficiency. However, choosing the right tools to help you in your writing process is essential. You need tools that fit your personal approach to writing without compromising your creativity or judgment. This hands-on workshop will explore the many ways writers may choose to use AI tools.

Keys to World Class Content and Winning Trust in the AI Era with MARCUS SHERIDAN (Author of They Ask You Answer, Marcus Sheridan International & IMPACT)

Are you looking to create world-class content that wins trust, traffic, leads, and sales? Are you intimidated with AI and wondering how to use it the right way, to produce the right content, and get the right results?

Download the AI & Innovation agenda here

Hopefully you are not going alone and you can divide up all the talks that are on but if not don't stress you can make a note of what you would like to read/watch afterwards as many are recorded.

Tips for navigating Inbound . . .

1. Pick a theme like you are going to focus on or each person on your team and divide up the tracks.
2. Comfortable shoes and warm clothes for inside as the air con can be strong in some rooms. I sometimes bring a change of clothes in another back for the evening and put them into the coat check.
3. Who do you want to meet up with? Why? Organise a time and place now - what do you want to talk about and what can you offer them? These are some of the agencies I know that are attending . . .
   
   

Other big talks not to miss are . . .

The HubSpot Spotlight

with YAMINI RANGAN (CEO, HubSpot), DHARMESH SHAH (Co-founder and CTO, HubSpot), and ANDREW PITRE (Executive VP, Product; HubSpot)

Kick off INBOUND 2023 at Main Stage with HubSpot’s Yamini Rangan, CEO, Dharmesh Shah, Founder & CTO, and Andrew Pitre, EVP, Product. Always one of INBOUND’s most popular sessions, this is a don’t miss moment for all attendees!

Marketing Against the Grain Live: The Future of AI with KIPP BODNAR (CMO, HubSpot) and KIERAN FLANAGAN (CMO, Zapier)

Join thought leaders Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Zapier’s CMO), as they lead you down the rabbit hole of marketing trends, growth tactics, and innovation. This session i

Now the temptation of getting so excited like a fizzy coke bottle and going back into your agency full of new ideas is very strong . . . I suggest you don't put your head down to finish out your year with solid sales and results for your clients make some small tweaks.

Get your ideas down as you go along and summarise as if you were explaining to a child - 3 to 5 points. How would you action them in your agency? Then the hard part . . . park them - get back to your day to day agency work. Take the list out again at the beginning of the year, review them and pick a short list to discuss with your management team - then decide on one or two. Complete the following checklist to flesh out your idea and only then present and implement with your whole team.

Most importantly have fun next week, if you are having a great conversation with someone don't cut it short to sit in a talk, ask them if they would like to join you or stay and watch the recording/read it later. 

If you would like to meet up and talk about what's keeping you awake at night in your agency - I would be happy to chat - drop me a line - clodagh@growitgroup.com

Safe travels & see you soon,

Clodagh