For many of us Inbound can be overwhelming . . . in the old days there used to be a Partner track for the whole of Inbound but now there is one whole day dedicated to agency specific topics and then the full event for another 2 and a half days.

You can look up the agenda here - Partner Day Agenda

The following talks on the agenda are interesting to me . . . Integrations, Bots, Platinum to Diamond in 4 months, Prospecting Sucks, Client Services to Customer Success, Using Freemium - Rich from Six & Flow.

I am on a panel in the afternoon about Building a Successful Work Team

First night Elizabeth Gilbert - lets meet up - drop me a line.

Hopefully you are not going alone and you can divide up all the talks that are on but if not don't stress you can make a note of what you would like to read/watch afterwards as many are recorded.

Pick a theme - People, Video, Content, AI & Chat, Sales, Services - Integrations & Future Agency

Who do you want to meet up with? Why? Organise a time and place now - what do you want to talk about and what can you offer them?

Comfortable shoes and warm clothes for inside . . . don't bring a bag too big this year - no coat check.

The big talks not to miss are . . .

Keynote - Brian and Darmesh - 2.30pm on the Tuesday

Closing Keynote - Chip & Joanna Gaines end on Friday

Lets break down the themes . . .

People

The Cure for Stupidity: Using Brain Science to Improve Leadership Communication - Eric M.Bailey

You Are Contagious: How Your Presence Creates Your Impact (& What to Do About It) - Anese Cananaugh

Empathy @ Work: The Essential Soft Skill for Effective Leaders and Teams - Sophie Wade

How to Create a Culture of Self-Organization and Self-Fulfillment - Amanda Slavin

Grow Your Global IQ! - Michael Landers

The Struggle is Real – Engaging Gen Z - Panel

Video

14 Personalised Sales & Marketing Video Tips & Tricks That Drive Relationships, Results, & Revenue - George B Thomas

Helpful, Human, and Trustworthy: Using Video to Master the Art of Inbound Selling - Tyler Lessard

Content

Deep Dive: Email 2020: Email Marketing for Next Year & Beyond - Michael J. Barber

Beyond the Editorial Calendar: New Rules of Content Strategy - Ashley Fans

Lessons from SurveyMonkey: 7 Tips For Using Customer Feedback to Build Rabid Fans and Make More Money - Leela Srinivasan

Rocket Fuel: Double Traffic and Revenue by Shifting from Content Marketing to Brand Publishing - Kathleen Booth

AI & Chat

Technology, Your Company, and the Future of Meaningful Human Experiences - Kate O’Neill

AI & Sales: What Will and Never Can Be Replaced by Bots - Kim Oriesky

The Robots Are Coming—How to Use AI to Make Smarter Marketing Decisions - Mike Lieberman

6 Amazing HubSpot Conversational Marketing & Sales Strategies That Drive Revenue - Remington Begg

The Cognitive Content Hub: How to Build a More (Artificially) Intelligent Content Engine - Paul Roetzer

Sales

Buyers Buy Outcomes: Why Your Sales Messaging & Process Attract Undesired, Price-Obsessed Customers - Liz J.Simpson

Turning Fans into Customers and Customers into Fans - David Meerman Scott

From No ABM Program to Award-Winning ABM Program in Just One Year - Justin Keller

5 Authority Triggers and How To Craft an Overnight "Micro-Brand” - Ryan Deiss

A Marketing Firm Focused on Driving Sales (How to Sell What Your Clients Really Want)! - Brian Williams

Presentations That Sell: How to Deliver Presentations That Convert More Sales & Win More Business - Johnny Campbell

The Ultimate Sales Manager: Coaching Your Reps to Coach Themselves - Doug Davidoff

10 Ways to Network, Increase Sales Conversations, and Generate 80% more Leads Using LinkedIn - Marcus Murphy

How to Elevate Your Sales Enablement - Melissa Madian

Let's Chat: Empowering Your Sales Team with HubSpot Conversations - Chester Pearce

Services

3 Simple Steps to a Killer HubSpot Implementation - Carina Duffy

How to Align Your Sales and Marketing Teams with a 90-Day Roadmap - Sami Brenner

Retention Is a Game of Inches: Use a Scalpel, Not a Sledgehammer - Patrick Campbell

5 HubSpot-Built Integrations You Can Use to Make Your Customer Smile - Jingo Mante

HubSpot Analytics Mastery: Turn Data Into Actionable Insights In 15 Minutes or Less - Gabe Wahhab

Integrations & Future Agency

500 Apps to Grow Your Business: A Grand Tour of HubSpot's Platform Ecosystem - Scott Brinker

The Future of Facebook: Where Marketers Need to Focus Today for Maximum Results Tomorrow - Mari Smith

Interactive Agency Talk – Unpacking What We Learned At INBOUND19 - Eric Pratt - Revenue River

The Future of Software with David Cancel

Now the temptation of getting so excited like a fizzy coke bottle and going back into your agency full of new ideas is very strong . . . I suggest you don't put your head down to finish out your year with solid sales and results for your clients make some small tweaks.

Get your ideas down as you go along and summarise as if you were explaining to a child - 3 to 5 points. How would you action them in your agency? Then the hard part . . . park them - get back to your day to day agency work. Take the list out again at the beginning of the year, review them and pick a short list to discuss with your management team - then decide on one or two. Complete the following checklist to flesh out your idea and only then present and implement with your whole team.

Most importantly have fun next week, if you are having a great conversation with someone don't cut it short to sit in a talk, ask them if they would like to join you or stay and watch the recording/read it later. 

If you would like to meet up and talk about what's keeping you awake at night in your agency - I would be happy to chat - drop me a line - clodagh@growitgroup.com

Safe travels,

Clodagh